Quick introduction to Display Advertisement!
Display ads are advertisement that appear on websites alongside the normal website content. These form of adverts can include animation, images, video, text, or all together. Compare to Search Advertisement, display adverts appear on website with related content and information related to the advertisers products or services. Therefore the effectiveness of these marketing form is higher than the one of search advertisement, where text based ads show up on search engine result pages.
To get the most out of your Display campaign make sure you are targeting the right audience at the right time. People tend to use their Search campaign settings for their display advertisement. However that approach might not bring the results you are aiming for. Use the top performing terms of your search campaign and include them in your Display Campaign.
Use both text and image for your ads – A picture is worth than a thousand words – but for an ad make sure you have a clear call to action.
Try different variations of your ad – change the text and pictures – adapt to seasons, or just to bring some freshness in your campaign.
Don’t worry about your positioning, it might be important for your search campaign but do not start a bid war neither for search nor for display. If you have a eye-catching ads they generate traffic no matter where they are located on a page.
April 5, 2012 | Share:
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